Men waxing; it’s not an oxymoron, it’s actually the hottest new styling trend for men, both in and out of big cities.
According to IBISWorld, an independent research firm, the waxing and nail salon market in America is an $11 billion per year segment. It’s also growing at nearly eight percent each year. One reason for the growth is that men are tapping into the art of waxing and coming out smoother than ever. Some call it ‘manscaping,’ while others call it following the celebrity trends. Either way, the art of men getting waxed is here, and it’s here to stay.
“Men today are getting waxed for a variety of reasons,” explains Katherine Goldman, celebrity waxologist and owner of the Stript Wax Bar. “It’s been a growing trend for several years and it’s just becoming increasingly more popular. The more men that learn about their waxing options, the more that opt to have it done.”
Why are they doing it? Goldman offers the top five reasons she sees in her salon.
Most men who get waxed do so because many people like the way it looks. Waxing offers a smooth and clean look that the men themselves prefer. Many men and women alike feel that men look sexier when they have been waxed.
There are some men who have a lot more hair on their body than others. There are many men who seek waxing services to try to minimize that, which helps them to feel better and be more confident. The waxing helps to make them look great, as well as feel confident.
Some women prefer the non-hairy look, so if the man has a wife, girlfriend, or significant other who prefers the waxed look, then there is a good chance they will opt to have it done regularly.
- Careers and interests
There are many men who are waxed because they need to be for work purposes, or they are fitness buffs and bodybuilders who want to showcase the hard work they’ve been doing. There are many male actors, athletes, performers, entertainers, and bodybuilders, who wax on a regular basis.
- To understand
There are men who try waxing so that they can gain a better understanding of the process that the women in their life go through. It gives them a new perspective on what is involved in looking great and keeping up on it.
“We help men look sexier every day and we love that we can take part in doing that,” added Goldman. “There are waxing options for every man and every situation. It’s an art that is here to stay.”
One of the most popular waxing treatments that men are getting at Stript Wax Bar today is called the BROzillian, where they have their genital area waxed. Additional options include waxing the brow, nose, ears, chest, arms, back, and stomach. Men can opt for the full BROzillian, or the mini-BROzillian. Stript Wax Bar also offers signature soaps, including one for men called the Bro-Bar, which is all natural and can be used for washing everything in the shower, including the hair and body.
Stript Wax Bar has locations throughout California, including in Los Angeles, Palo Alto, Lafayette, Oakland, Pacifica, and San Jose. They specialize in offering top-of-the line waxing services for men and women, using the highest quality hard wax from Europe. In addition to waxing all areas of the body, they offer facials, spray tans, brow shaping, and make-up application. For more information, visit the website at: www.striptwaxbar.com.